Could you share the story behind your latest song and what inspired its creation?
We were very much inspired by the chord progressions and melody structures of 60s and 70s pop/rock hits – so we set out to create something reminiscent but modern.
How do you approach the process of songwriting, and are there any specific themes or emotions you tend to explore in your music?
I don’t think there’s any specific theme or emotion that we gravitate to. We write how we feel as we navigate life’s mostly horrible downsides and occasional positives.
As an indie musician, how do you navigate the balance between creative freedom and commercial appeal?
Life is a balance. Most artists won’t tell you this, but deep down, we all want commercial success and want our music heard by as many people as possible. But we all have strong influences from commercially successful music, so pleasing ourselves isn’t a far stretch.
What role does technology and social media play in promoting your music and connecting with your audience?
I mean, social media is roughly 100% of promotion and connection with an audience these days and technology is how we produce our music. So yeah, they play an enormous role in everything we (and most bands) do.
Are there any particular artists or genres that have had a significant impact on your musical style?
Yeah – our current releases are super heavily inspired by retro 60s-70s pop/rock music, particularly the sub-genre referred to as power pop.
Indie musicians often have a close relationship with their fanbase. How do you engage with your fans and build a dedicated community around your music?
As we mentioned above, social media is really everything rn.
In an era of streaming platforms, how do you feel about the changing landscape of music consumption and its impact on independent musicians?
As independent musicians, we have very pretty much zero chance of being on traditional radio – so streaming is pretty much the main way that people consume our
music. We’ve been lucky enough to have our songs on TV shows over the years, which really helps both financially, and in terms of reaching people – but even TV is streaming now – so, yeah, streaming.